Athlete. Entrepreneur. Attorney.
I built Jacobs Counsel for people who refuse to settle for the default.
I saw early on that the conventional path—the corporate ladder, the billable-hour grind—wasn’t built for people who wanted more.
Most law firms are built for lawyers.
Jacobs Counsel is built for winners.
Where I learned to compete
Division I basketball isn't just a sport—it's a masterclass in performance under pressure. Every possession matters. Every second counts. You learn that hesitation kills opportunity and that the best players make everyone around them better.
Those lessons didn't leave when I hung up my jersey. They became the foundation for everything I built next. The discipline, the urgency, the refusal to accept "good enough"—that's what elite competition teaches you.
In basketball, you can't bill for dribbling. You score or you don't. Business should work the same way.
When the system failed me
As an entrepreneur, I experienced firsthand how traditional law firms kill momentum. Six-figure retainers. Three-week turnarounds on two-page agreements. Partners who never returned calls. I watched deals die while lawyers counted billable hours.
The worst part? They acted like this was normal. Like making clients wait was just part of the process. Like confusion was a feature, not a bug. I knew there had to be a better way—so I went to law school to build it myself.
Traditional firms profit from your confusion. We profit from your clarity.
Building different from day one
While earning my law degree, I kept building, consulting, and testing ideas. I saw my classmates preparing for big law careers—grinding towards partnership tracks that wouldn't pay off for decades. I was preparing for something else entirely.
Jacobs Counsel isn't just another law firm with better marketing. It's a complete reimagination of how legal should work. Flat fees that make sense. AI systems that turn days into hours. A team that understands urgency because we've lived it ourselves.
We're not disrupting legal. We're replacing it with something that actually works.
The Difference Is Everything
How They Operate
Bill by the hour, incentivized to work slowly
React to problems after they happen
Bury you in legalese and confusion
Surprise invoices that destroy budgets
Treat you like a file number
How We Operate
Flat fees aligned with your success
Anticipate and prevent issues before they arise
Clear strategies you actually understand
Transparent pricing, no surprises ever
Treat you like the champion you are
This Is Our Promise
Built for builders.
Stop accepting legal service that slows you down. Get counsel that matches your ambition.
LET'S BUILD SOMETHING GREAT