Full-Stack Counsel for the AI Age.
Backing the operators reshaping gaming, sports, entertainment, and tech.
From contract drafting and review to outside counsel, deals, and fundraising: your whole legal stack, handled by one team at a fixed fee. We move at your speed, not the glacial pace of legacy firms.
Super Lawyers Rising Star — NJ 2025 & NY Metro 2026·Director, Seton Hall Gaming Law Bootcamp·Licensed in NY, NJ & OH
Built Different. Billed Different.
One firm.
Eight layers of counsel.
Legacy firms route your matter through three partners and a junior associate. We run the whole stack — strategy, deal, brand, regulatory — inside one engagement, with AI-native infrastructure underneath.
Outside General Counsel
Day-to-day legal operating partner — contracts, vendors, employment, board materials.
Deal Counsel & Transactions
Fundraising, M&A, JV, licensing, and commercial deals end-to-end.
Brand & IP Protection
Trademark prosecution, copyright, trade secret, and licensing architecture.
Gaming & Regulatory
50-state skill-vs-chance opinions, igaming licensing, sweepstakes structuring.
Sports, NIL & House Settlement
Athlete representation, NIL revenue share, collective deals, transfer portal counsel.
Creator & Entertainment
Brand deal review, talent agreements, production contracts, AdSense and sponsorship terms.
Hospitality & Licensing
Liquor licensing in NY/NJ/OH, multi-unit expansion, lease and vendor counsel.
AI Transition Advisory
Counsel for legacy operators rebuilding around AI — governance, contracts, IP, risk.
Operators reshaping gaming, sports, entertainment, and tech.
A real engagement rarely sits in one practice area. NIL touches IP, brand contracts, and tax. A gaming launch touches 50-state analysis, payment processors, and IP. We were built to handle the whole picture — one team, one timeline.
Founders
AI startups, SaaS, tech operators from formation through Series A+.
See practiceGaming Operators
Skill-vs-chance opinions, licensing, payment processor counsel.
See practiceAthletes
NIL, House revenue share, transfer portal, brand deal review.
See practiceCreators
Brand deals, talent agreements, IP, audience-business structuring.
See practiceHospitality
Liquor licensing across NY/NJ/OH, multi-unit, lease and compliance.
See practiceWe publish the playbook we use on every matter.
Direct answers, clause-by-clause deal walkthroughs, and side-by-side decisions for the operators we serve. No gated PDFs — read the work, then book the call.
Direct answers to the questions you'd otherwise pay $400/hr to ask.
- Do NIL deals count as taxable income?
- Can high school athletes sign NIL deals?
- What does NIL Go actually review?
- Who pays taxes on House-settlement revenue share payments?
Clause-by-clause walkthroughs of the deals we actually paper.
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NIL Collective DealSports & NIL
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SaaS MSA (AI Startup)Tech, AI & SaaS
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Creator Brand DealCreator & Entertainment
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Skill-Gaming State LaunchGaming & Skill
Side-by-side decisions operators have to make before they hire anyone.
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Full-Stack vs. Traditional Outside CounselEngagement Model
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Fractional GC vs. In-HouseEngagement Model
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AI-Native vs. LegacyFirm Type
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NIL Collective vs. Direct BrandSports & NIL

Drew Jacobs. Walk-on energy. Senior judgment.
Walked on at Boston College basketball, competed in the ACC, then built Seton Hall Law's sports, entertainment, and gaming program. Runs the Annual Gaming Law Bootcamp. The principal owns every matter — strategy, judgment, final word.
Trusted by Elite Clients
"As an entrepreneur building my own business, I am grateful to have Drew as my trusted legal counsel. His work is prompt, thorough, professional, and relatable."
Carley Horan
Entrepreneur
"Drew and his team are the best of the best. Honest, hardworking, and reliable. They've handled a wide range of legal projects on our behalf and they always deliver quality work - on time."
Gene Williams
Business Owner
"Excellent counsel and guidance making sure we covered all the issues and nuances to our estate planning and wills. Highly recommend!"
Robert Campo
Client
Join 50+ satisfied clients
See why high performers trust Jacobs Counsel
Book a 15-Minute Strategy CallWe work with your trusted advisors.
Financial advisors, CPAs, and attorneys refer clients for business deals, IP, NIL, and gaming compliance. (Estate planning → Legacy Counsel.)
Frequently Asked Questions
What does a matter actually cost?
Why hire a boutique instead of a larger firm?
Can you really cover sports, gaming, and tech under one roof?
What happens on the strategy call?
Can you help with NCAA House settlement revenue share deals?
I'm a financial advisor — how do we work together?
Ready to Build Different?
Book a 15-minute call. No retainer, no pressure.