(Sponsorships · Endorsements · NIL Programs · Licensing · Approvals · Clearance)
Control the use and keep the upside
Content and identity drive your revenue. We structure deals that define usage, approvals, and payment in terms you can enforce.
Where deals go wrong
Usage grants run indefinitely and outlive the relationship.
Royalties are promised without audit rights or minimum guarantees.
There is no approval process for edits, placement, or paid amplification.
Collaboration ownership is unclear and disputes follow.
Releases and clearances are missing when files are delivered.
How we structure the win
Sponsorships & endorsements
We define scope, term, territory, channels, and exclusivity, and we tie performance incentives to real deliverables so the deal reflects actual value.
NIL programs
We set usage rules, deliverable matrices, co-branding guidelines, and termination and morality clauses that protect reputation while allowing growth.
Licensing economics
We draft master-use, sync, and merchandise licenses with minimums, tiered royalties, and practical audit rights so ongoing revenue is real and verifiable.
Approvals & brand safety
We lock pre-approval on edits, captions, placements, whitelisting and dark posting, and paid targeting, with penalties for out-of-scope use.
Content clearance
We secure music, footage, likeness, location, and guest releases, and we review claims and disclosures for distribution requirements.
Structure & tax
We form creator LLCs or S-corps and IP holding entities, and we document intercompany licenses so income and liability are handled correctly.
Packages
Creator/Artist Deal Kit
Sponsorship, management, and collaboration templates built for repeat use, with guidance notes for faster closes.
NIL Pro Pack
Compliant NIL terms, a deliverable matrix, approval controls, and reputation safeguards suitable for school or brand programs.
Licensing Suite
Master, sync, and merchandise templates with minimum guarantees, tiered royalties, and audit mechanics that work in practice.
Custom
A tailored mix of documents and negotiations aligned to your pipeline, platforms, and partners.
Process
We clarify goals, platforms, and risk tolerance so terms match the way you actually work.
We draft or rebuild agreements with clear definitions for usage, approvals, and compensation.
We negotiate to closure, document approvals, and align deliverables with payment milestones.
We deliver a clean clearance packet for distributors and set a playbook for renewals and enforcement.
FAQ
How do we prevent a brand from using our content after the campaign ends?
We limit scope, term, and territory, and we require written renewals for any continued use. Additional usage carries additional fees, with specific penalties if the brand exceeds limits.
Do we need audit rights if we already trust the licensee?
If royalties matter, you need audit rights. They encourage accurate reporting, set deadlines for payment, and provide a remedy when statements do not match the underlying sales data.
Who owns the output of a collaboration by default?
Defaults vary and are often unhelpful. We specify ownership in the agreement and license back the rights each party needs to promote their work or continue their business without conflict.
Can we prohibit AI training or synthetic likeness from our materials?
Yes. We add explicit prohibitions on training, synthetic derivatives, and simulated likeness, with deletion and certification requirements when the agreement ends or is breached.
What should real approval rights cover in practice?
They should cover edits, captions, placements, whitelisting and dark posting, and audience targeting. We also remove automatic “deemed approved” clauses that bypass your review.
How do we handle exclusivity without blocking future deals?
We limit exclusivity by category, territory, and term, and we add carve-outs for ongoing sponsors and house brands. This protects current income while preserving future opportunities.
What documentation should be ready before delivery to a distributor or platform?
You should have chain-of-title documents, licenses, guest or location releases, and proof of required disclosures. We package these items so distribution can proceed without delay.